Boule strengthen the sales team

Boule are strengthening our local presence in the Middle-East and North Africa region in line with our company global strategy.

Dr. Basim Alsaafeen will join Boule on September 1st as Area Sales Manager and will be based in Dubai with sales responsibility for the Middle-East and North Africa territories. Basim is 56 years old, originally from Palestine, lives in Dubai. He holds Bachelor’s degree in Medicine & Medical Technology degree from University of Santothomas Philippine. He is a loyal, dedicated, results-focused and enthusiastic professional with 25 experience in sales and marketing of medical and laboratory equipment He has played a major role in establishing and growing several medical department and commercial companies. I am confident that Basim’s skill-set, deep business cultural expertise and his dedicated market/product knowledge will become a strong value generator to boost the business and strengthen our local presence and footprint in the region.

Dr. Basim Alsaafeen

Mr. George Kiruki Wanyoike will join Boule on September 1st as Area Sales Manager and will be based in Nairobi, Kenya with the sales responsibility for the Sub Sahara and West Africa territories.

George is 40 years old and is Kenyan Citizen, he holds graduate diploma in medical laboratory science from Technical university of Kenya, Bachelor in marketing from Kenyatta University, Kenya and Masters of marketing from Salford university, Manchester U.K.

He has been at Medipharm East Africa limited as a sales representative, marketing manager and director of laboratory department. He also worked at Medipharm /Medionics healthcare limited (Boule distributor) from 2008 January until 2020 January.

George has an extensive experience providing the market with Boule Medonic solution offering, he is very familiar with Boule solution offerings from sales, application and technical perspective.

I am confident that George’s skill-set, deep business cultural expertise and his in-depth product knowledge will become a strong value generator to boost the business and strengthen our local presence and footprint in the Africa region.

Mr. George Kiruki Wanyoike

Basim and George will be reporting to Admir Gusic, EMEA, Sales Director.