Boule’s strategic work serves to fulfill the company’s purpose, enable the company’s business concept, and to reach the company’s financial targets.

The work is based on three strategic pillars that have been determined to achieve the company’s long-term ambitions and growth targets.


Our aspirations

  • The most satisfied customers
  • Highly valued employer
  • >500M test yearly

Business model

  • Indirect sales
  • Extend installed base
  • Multi-brand strategy

Strategic pillars

  • Increase value for users and distributors
  • Invest in sustainable product development
  • Grow #tests done with Boule solutions
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