Boule’s strategic work serves to fulfill the company’s purpose, enable the company’s business concept, and to reach the company’s financial targets.

The work is based on three strategic pillars that have been determined to achieve the company’s long-term ambitions and growth targets.


Strategic objectives

  • Revenue of 2 BSEK
  • EBIT >20%
  • A great place to work

Business model

  • Uses an indirect sales model using distributors for sales and service
  • Maintain and extend an installed base of active instruments that use consumables sold by Boule, securing a growing proportion of recurring revenue
  • Uses a multi-brand product strategy to enable parallel sales channels
  • Offers white label consumables

Strategic pillars

  • Accelerate growth
  • Adapt solutions for global markets
  • Create culture of ownership
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